Fruits & vegetables Packaging Design

The Goal of the project was to Design a packaging solution for fruits and vegetables (F&V) in the form of a paper box in a natural color. The printing process will utilize a single color directly onto the packaging, with dimensions of L-20cm, W-14.5cm, H-12cm. The packaging must convey premium quality and effectively communicate the Reasons to Believe (RTBs) of our products. To align with our whole produce offerings, avoid depicting sliced fruits and vegetables, opting instead for bolder, simplified images with bold outlines. The box should serve a generic purpose and may feature various fruits and vegetables to represent our diverse product range, ensuring clarity and visual impact given the single-color printing process.

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