SUB OF THE DAY

Sub of the Day" is a unique fashion and print project that draws inspiration from Subway sandwiches. Just like Subway sandwiches offer a plethora of choices for customization, this project celebrates the importance of choice in our lives. Using Subway ingredients as a metaphor, the illustrations, prints, and accessory designs reflect the diverse and customizable nature of our individual journeys.

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LABELLO PACKAGING- CONCEPT

CONCEPT : LABELLO FOR THE QUEENS AND KINGS inspired from the playing cards I've used a queen and king to show how a good lip balm makes you feel luxurious and good about yourself. The king and the queen holding lip balm in their hands also to show how lip balms have always been gender neutral.

Graphic Design, Illustration, Product Design

MOMOJI Branding

Viplavam food labs approached me with their plan to start a momo brand and their need to do branding for it. They are a B2B business outlet that mass manufacture momos and supplies to local stores across Trivandrum. Viplavam Food Labs wanted a logo that is FUN, RELATABLE, and EXPRESSIVE.As per the requirement, I designed a logo that was inspired by the shape of the momo and incorporated the facial features of an Indian Uncle to add the vibe of a "JI"SERVICES

Illustration, Graphic Design, Art Direction

TITIMO LOGO DESIGN

Art Direction, Branding, Fashion

Mango Marketing

The goal of this project is to design pop-ups, social media posts, banners, and category cards for mango season. The design should help the customer associate taste of mangoes. The designs should evoke cravings for the customers. few of the things which were considered while designing these banners are to use yellows over green for indicating sweet mangoes. Use images of sliced mangoes to evoke cravings. Repeats of mangoes can make the images catchy. Try using images of mangoes with slight damage to avoid setting wrong expectations for customers.

Graphic Design, Illustration, Advertising

Illustration for Coca Cola

The project I undertook for Coca-Cola was for their Diwali campaign, focused on fostering genuine connections between people. Festivals offer ideal moments to strengthen bonds with loved ones. Coca-Cola aimed to inspire individuals to go beyond mere greetings during Diwali—to meet, share moments, and create lasting memories, all while enjoying a chilled Coke. This campaign aimed to bring people closer together, encouraging genuine interactions and cherished experiences.

Graphic Design, Illustration, Advertising

This project, commissioned by Triburg for Tchibo, is a visual and informative call to action. It takes the form of a coffee table book tackling the crucial issue of sustainability and the urgent need for change. Watercolors dance across the pages, forming the foundation for impactful digital illustrations. The book delves into various aspects of sustainability, urging readers to embrace a more eco-conscious way of living. Through powerful imagery and engaging text, it aims to inspire a much-needed shift towards a healthier planet.

Art Direction, Illustration, Fashion

Post card - Mango Season

In this project the goal was to design post card for Ratnagiri Mangoes which are supplied across Bangalore. I have used vibrant colors and enticing images that showcase the delicious Ratnagiri mangoes. With a touch of Marathi typography, we've added some extra charm to the design, keeping it authentic and eye-catching. Ive added small marks on the mangoes mangoes while illustrating them, so that the customers know what exacly to expect.

Graphic Design, Advertising, Illustration

KFC - PACKAGING DESIGN

This projectwas done as a part of KFC India's amazing #KFCBucketCanvas campaign! This project celebrated their incredible milestone of 600 restaurants across 150 cities. The campaign transformed the iconic KFC bucket into a canvas for local artists. I was lucky enough to be selected and contribute designs for three unique cities: Irinjalakkuda, Chittoor, and Guntur! Each bucket design I created was inspired by the specific city's culture, landmarks, or local flavor. It was a fantastic way to showcase the artistic talent in India while celebrating KFC's reach across the country.

Illustration, Packaging

Logo Design for Croo

We have put together few logo design options, keeping in mind the emotions and the values it needs to evoke in the minds of the viewers. We had considered the opinions and feedback from the client, while designing these logos. Brand Name - Croo Target Audience - Small and Mid-size businesses ready to go online Business Channel - Social Media, Website (Online) USP - Bridging the gap between content creation and execution Goals - To expand further globally, especially in middle east and other developed countries

Graphic Design, Logo Design

Illustration, Graphic Design, Advertising

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