Inspired by Subway’s build-your-own approach, Sub of the Day uses ingredients as symbols for the decisions that shape our lives. Through illustration-led design, custom prints, and experimental accessories, the project highlights how personal choices come together to form unique journeys. Every element is designed to be mix-and-match, reflecting a flexible and personal visual identity. The project sits at the intersection of fashion, illustration, and print design, showcasing a concept-driven approach to branding and creative direction.