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NIRA - 2023

T- SHIRT

DESIGN

This project involved designing a T-shirt for NIRA, an RBI-compliant instant loan app built for salaried employees. The aim was to translate the brand’s values of accessibility, trust, and simplicity into a wearable visual.

Line art, one colour, many stories. Designed to reflect simple, inclusive access to finance.

The design uses minimal line art to represent a diverse set of people, highlighting NIRA’s inclusive approach to financial access. A single-colour screen print was intentionally chosen to keep the design clean, approachable, and easy to read, reflecting the app’s straightforward process and transparent offering of low-interest instant loans. Rooted in everyday experiences, the T-shirt acts as a subtle brand touchpoint, communicating financial empowerment in a way that feels relatable rather than promotional.

NIRA - 2023

T- SHIRT

DESIGN

This project involved designing a T-shirt for NIRA, an RBI-compliant instant loan app built for salaried employees. The aim was to translate the brand’s values of accessibility, trust, and simplicity into a wearable visual.

Line art, one colour, many stories. Designed to reflect simple, inclusive access to finance.

The design uses minimal line art to represent a diverse set of people, highlighting NIRA’s inclusive approach to financial access. A single-colour screen print was intentionally chosen to keep the design clean, approachable, and easy to read, reflecting the app’s straightforward process and transparent offering of low-interest instant loans. Rooted in everyday experiences, the T-shirt acts as a subtle brand touchpoint, communicating financial empowerment in a way that feels relatable rather than promotional.

NIRA - 2023

T- SHIRT

DESIGN

This project involved designing a T-shirt for NIRA, an RBI-compliant instant loan app built for salaried employees. The aim was to translate the brand’s values of accessibility, trust, and simplicity into a wearable visual.

Line art, one colour, many stories. Designed to reflect simple, inclusive access to finance.

The design uses minimal line art to represent a diverse set of people, highlighting NIRA’s inclusive approach to financial access. A single-colour screen print was intentionally chosen to keep the design clean, approachable, and easy to read, reflecting the app’s straightforward process and transparent offering of low-interest instant loans. Rooted in everyday experiences, the T-shirt acts as a subtle brand touchpoint, communicating financial empowerment in a way that feels relatable rather than promotional.