Brand identity design
For the branding, the goal was to create a visual identity that felt fun, expressive, and relatable, capturing both the joy of the food and the brand’s warm, local personality. Drawing inspiration from the shape of a momo, the logo blends this form with a cheerful character design which is complete with expressive facial features reminiscent of a friendly Indian “Uncle”, giving the brand a memorable and inviting vibe.
The result is a visual identity that balances playfulness and cultural resonance, reflecting MOMOJI’s essence as a food brand with steaming good vibes at its core.
Momo Migration-Tracing Stories Through Food
Momos aren’t just food. They carry stories of home, migration, and identity. What we often enjoy as a comfort snack is, in reality, a vessel of memory and resilience.
This project dives into the story of the Tibetan diaspora and how momos became more than just a dish. In fact, they became a way of surviving, preserving culture, and building new lives in India.
As part of the brand storytelling for Momoji, we built a showcase page and illustration series that celebrates this journey, not just as a culinary experience but as a living cultural narrative.
Through visual storytelling, we aimed to:
- Highlight the cultural history and migration behind momos.
- Create a narrative bridge between brand and community.
- Celebrate food as a form of resistance, identity, and belonging.
- This work sits at the intersection of branding, illustration, and cultural storytelling, showing how design can hold space for history and emotion.
Visit Site: Momo Migration to see the full project.