For Irinjalakuda, the design is rooted in the town’s cultural heritage and everyday life. Subtle references to Koodiyattam anchor the artwork in tradition, while food takes centre stage through illustrations of elderly women in traditional attire enjoying chicken, reflecting the region’s strong non-vegetarian culture across generations. The festive spirit of Irinjalakuda comes alive through Band Melam, along with a Malayalam phrase, “Ruchiyude Podi Pooram” (celebration of taste), capturing the energy of local Perunnals and Poorams.

For Guntur and Chittoor, the focus shifts to land, labour, and craft. Guntur’s design highlights its identity as a chilli-export hub, centring the people behind the produce through imagery of farm work, with festival references inspired by Sankranti adding rhythm and movement. Chittoor’s packaging draws from Srikalahasti Kalamkari, using its narrative style to blend traditional art with contemporary food elements. A Kalamkari-styled portrait of Colonel Sanders and regional cultural cues, such as rooster fights, bring the brand and local identity together in a balanced, cohesive visual story.