At Sardine Mother, we were approached to design the event mascot and brochure, elements that needed to feel celebratory, culturally rooted, and instantly memorable. This led to the creation of Moly, the official mascot for the event. Inspired by Kerala’s vibrant spirit and the iconic “aunties” known for their homegrown skincare wisdom, Moly embodies confidence, warmth, and a touch of flamboyance. Her character adds humour and approachability while staying deeply connected to the local cultural context.

Alongside the mascot, we developed a series of illustrations that capture the essence of Kochi, its energy, textures, and everyday moments. These visuals were designed to seamlessly complement the event’s branding, enhancing the overall experience through illustration-led storytelling. The project reflects our approach as a creative branding and design studio, using character design, illustration, and visual identity to bring events to life in a way that feels engaging, contextual, and human.